DESTINATION MARKETING CAMPAIGNS
The way in which cities and regions promote themselves to potential investors has been forever changed by the events of 2020.
The introduction of alternative means of doing business across borders, of changing values and the need for a more compelling case to meet en masse, has created the need for a new approach to destination promotion and the operation of business events.
We live in a world in which the necessity to attend physical events is offset against the convenience and security of digital interaction. Destinations have to provide a compelling reason for potential attendees to book flights, hotels and interact in close proximity with large crowds of strangers.
The proposition they present to the market has to deliver something that potential investors and industry wouldn’t get elsewhere - something that enables innovation and enterprise to take root and blossom. It requires the involvement of all stakeholders, from public and private sector, to academia and civil society. The industries you seek to attract, the events you seek to host, will transform your city or country, but you must first present yourself as a destination that reflects these values.
WMM works with trade promotion organisations around the world, tailoring their proposition for maximum effect before embarking on a cost-effective approach to marketing built around editorial and media presence rather than branding,
Nobody knows your destination like you do..
But there's no harm in seeking a second opinion. Before we began doing this for a living, our team worked as journalists for the global Meetings, Incentives, Conferences and Exhibitions industry, producing and contributing towards some of its leading international magazines. Some of us still do.
Allow us to paint your destination in a fresh, objective perspective, and we'll enable you to attract an audience confident in your ability to host them, fire their imaginations and introduce them to industrial opportunities that make getting on that plane a far more enticing prospect.
Build it around industrial growth, a unique regional offering and a dedication to Covid safety procedures, and they will come.
Arcimedia worked with the leading global trade show associations in the months that followed the outbreak.
The Arcimedia-produced UFI Coronavirus Report began as a daily update designed to build consensus as to how to prepare destinations and venues for the reopening of international business events. and contributed to the creation of the UFI publication, Re-Opening Business Events (left).
Our involvement enabled us to sit front and centre as event businesses built a framework that would reinstill confidence in business tourism, and our campaign development reflects this approach in all aspects.