Mexico launches Smiles for Mexico tourism campaign

The Government of Mexico has announced a Smiles for Mexico destination marketing plan to promote the inclusion of the population in tourism.


Set to guarantee a social approach and respect for human rights in the country's tourism activity. The new tourism model will have a social, inclusive face and unrestricted respect for human rights, allowing more Mexicans, regardless of their condition, to improve their quality of life through access to responsible and sustainable tourism with the development of the country and the welfare of its population.


The new paradigm entails the democratization of the benefits of the activity, the opportunity for more people to enjoy the great cultural, natural and biocultural heritage that they possess by right and the strengthening of the national market.


Substantive equality will be strengthened to make tourism a right for all Mexicans and not only for those who have the opportunity to pay to travel. With the participation of the public, private and social sectors in the development of tourist activity, transversal actions will be implemented to help eradicate inequality, discrimination and violence.


Tourism will be a tool for reconciliation that allows mending the social fabric and will act as a mechanism for the conservation of uses, customs, territories, identity, culture, languages ​​and legacy of indigenous and Afro-Mexican peoples and communities.

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