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  • Antony Reeve-Crook

Capitalising on currents both on- and off-shore

The third edition of VisitOslo’s VIPeace familiarisation trip brought journalists closer than ever to one of Norway’s most significant international events.

Oslo is currently Europe’s fastest growing city, and while its 670,000 population remains modest compared with the likes of London or Paris, Norway’s capital has a cultural resonance around the globe.

As host to the annual Nobel Peace Prize award ceremony, Oslo is a particularly recognisable brand in December and VisitOslo used the event to showcase the development making it a more compelling proposition than ever for organisers of business events.

The city growth is evident not only in terms of population. Initiatives such as Oslo’s Fjord City Project, is giving the fjord back to inhabitants, and in general terms the city’s move to the east. Here we find event organisers able to take advantage of venues and meetings infrastructure including the city’s modern opera house, home to backstage tours, fine dining and relaxed events space, as well as soon-to-open places such as a museum dedicated to the work of The Scream artist Edvard Munch, National Gallery and new main library.

While currents in the fjord have long been a good reason to bring events to the city, the underlying tides of economic growth now make Oslo a more compelling proposition for organisers than ever before.

For the full article, published in Conference & Meetings World in January, click here

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