Few destinations can provide an enticing story in a single advert, and fewer still can provide the information event organisers need when selecting the next destination for their event. A comprehensive supplement gives you the breadth of material potential buyers need, which can be repurposed for multiple products.

With multiple stakeholders standing to benefit from business events in your city, you have a number of potential investors willing to contribute to each supplement. Venues, DMCs, hotels and tour operators will pay to appear in a supplement designed to bring visitors to the destination they serve.

Each supplement you create is a marketing device to be distributed at events and even used in direct mail campaigns, either in print or as a digital PDF.​ A well designed supplement is a standalone product in its own right, able to be reprinted for promotional tours, trade shows and meetings.

Every page in your supplement is a promotional article in its own right, and the views they contain can be redirected as cheerleading social media posts for your destination. Destinations spend a lot of money paying copywriters and PR firms to post about their offering. A 16-page supplement contains enough material to cover a year's written promotion.

It can take months or even years to build an effective distribution list for your marketing material. A supplement lets you access the reach and circulation of the magazines serving your audience with the content, style and message of your choosing. Use proven, established audience channels to provide a fresh message immediately.

If you’re considering building or redesigning a destination promotion website, then why not use the same high-quality copy contained in your supplement as the basis for your pages? The copy can very quickly be edited for the benefit of SEO, saving you money on web design and copywriting fees. We can even produce the website for you through our partnership network.