About Us
THE WMM APPROACH
Whether it’s our award-winning publishing work or our industry-first strategy to promoting destinations to business event organisers, our success is built on an informed understanding of The Audience.
By working with you to analyse audience behaviour and trends through, for example, readership surveys or empirical stakeholder evidence, we can be sure that we don’t just tick your boxes; we tick their boxes too.
A FRESH PERSPECTIVE
When it comes to creating a memorable experience for a business event audience; the role of the destination is pivotal. While a great venue, the right mix of buyers and sellers, and stellar educational content are the ingredients of a well-attended event, it does not necessarily mean it will result in a memorable one.
It’s all about being connected to the experience. And the experience begins with the destination.
Allow us to showcase your destination in a fresh light; objective in its appraisal of the local industry, economic opportunity and event infrastructure, and impassioned in its focus on the experience that will fire the imaginations of your audience.
We will position your destination first and foremost as somewhere that enables innovation and enterprise to take root and blossom. By highlighting the involvement of all stakeholders, public and private, corporate and academic, we will paint the image of a nation or city that offers sustainable growth to organisers of business events such as trade shows, conferences and large meetings.
Showcase the industry that drives your city
Allow us to showcase your destination in a fresh light; objective in its appraisal of the local industry, economic opportunity and event infrastructure, and impassioned in its focus on the experience that will fire the imaginations of your audience.
We will position your destination first and foremost as somewhere that enables innovation and enterprise to take root and blossom. By highlighting the involvement of all stakeholders, public and private, corporate and academic, we will paint the image of a nation or city that offers sustainable growth to organisers of business events such as trade shows, conferences and large meetings.
Meet your audience where they live...
We set WMM apart from other destination marketing agencies by ensuring your business event destination credentials can be found online - and by the right people.
All written copy must cater for two audiences, appealing both to humans and search engines. The skill lies in knowing what both are looking for. Writing that boosts your SEO rating for Google must be rich in keywords and page structure. Writing that appeals to humans must be engaging, illuminating and ultimately compelling. And marrying the two takes skill.
... with the team that knows them best.
Our team includes journalists from the global Meetings, Incentives, Conferences and Exhibitions industry (MICE), with a specialisation in international trade events.
Our knowledge of the industry and the produce and contribute towards leading international magazines.
Doha Exhibition & Conference Centre
EU Project Innovation Centre
UFI
TCEB
ExpoPlatform
