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  • Antony Reeve-Crook

It's not how hard you get hit

The year that was 2020, a cataclysmic and unprecedented year for the global trade show industry, is almost behind us. But as the inaugural virtual 'trade show on trade shows' Expo! Expo! gets underway and its attendees look to the New Year with trepidation, we must also look at positive reasons the events of the past year have forever altered the trade show industry’s landscape.

With the global suspension of large crowds, efforts to find remote solutions for business events were doubled in 2020. Practices previously marginalized by conventional face-to-face event organizers, such as online live streaming, social media marketing and digital matchmaking, became the mainstream.

Read Antony Reeve-Crook's article on five reasons why the evolution of the trade show industry will continue in 2021 on the TSNN website here.

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